Amna is a 27 years old Egyptian fashion designer and founder and CEO of Amna Elshandaweely, the Egyptian tribal wear brand that intertwines traditional tribal trim with hip street style , combines culture, history and even architecture to create thoughtful, yet trendy pieces. Every collection stands against the status quo of the society and bridges the gap between Identity, culture and politics as well as highlighting issue that the brand aims to change, through tribal stories from across Africa. All pieces are made in Africa mainly in Egypt, Sudan, Kenya and Ethiopia by African craftsmen to highlight the distinctive and bold style that ElShandaweely shares because of her Egyptian/African roots. Amna is looking to challenge the norm through every campaign she launches.
